Editorial content strategy
Pitched stories for Ember—Medmen’s monthly journal—in alignment with an authoritative voice and brand-led editorial strategy.
Managed content from pitch to publication, collaborating with writers and brand team.
Provided thoughtful narrative edits and detailed copy feedback.
Consulted on design direction and imagery strategy.
Maven Brings Legacy Wisdom, Quality Genetics, and Camaraderie to Cannabis
By Taylor Engle
Photography by Nathanael Turner with additional imagery courtesy of the Maven team.
July 17th, 2023
The Cannabis Industry Is Racially Biased—Here's Why, and What We Can Do About It
By Ben Thomas
Illustration by Jacob Shpall
September 13th, 2022
Decarceration Is the Decriminalization Fight You Can’t Forget About
By Jessica Castillo
October 27th, 2022
Are Cannabis Strains Essentially the Same? Mythbusting Scientists Set the Record Straight
By Ben Thomas
Historical botanical photograph from Swallowtail Garden Seeds, graphic by Simon Diago
July 28th, 2022
What Does ‘Clean’ Cannabis Even Mean?
By Jessica Castillo
Illustration by Autumn Heil Carr
May 1st, 2023
On Pandemic Fatigue: You're Probably Feeling Very Tired, and That's Okay
By Ben Thomas
Photography by Niklas Hamann
February 24th, 2022
Does Amsterdam's Unofficial 'Marijuana Mecca' Status Still Hold Up?
By Alex Thomas
Photography by Gabriele Stravinskaite
February 7th, 2022
Crash Course: How Does the Scientific Process Actually Work?
By Ben Thomas
Graphics by Simon Diago, archival images from The National Cancer Institute and Girl with red hat
July 8th, 2022
Is Cannabis Legalization Coming to Your Ballot? Here's What You Need to Know
By Jessica Castillo
November 19th, 2022
